01
Diagnose
Facts, context, perimeter: media, stakeholders, regulation, constraints.
Method
Transparent sequence with tangible artifacts at each step.
02
Map
Interests, influence, risks; where public opinion forms.
03
Frame
Strategic narrative, positions, evidence per audience.
04
Activate
Channels, spokespeople, tactics; legal, PR, ops aligned.
05
Monitor
Track agenda dynamics; adjust messages per agreed triggers.
Principles
- Confidentiality and minimal information noise
- Alignment with legal and compliance
- Separate facts, judgments, and hypotheses
- Escalation readiness without public panic